Chief Executive Officer
Jeff Goh has many years of success as a business leader focused on fast-growing sectors in food, technology and international business. He brings three decades of experience to his role, serving in executive management positions for Fortune 500 companies, including PepsiCo and Procter & Gamble. Jeff has extensive experience helping companies scale business models, enhance profitability, improve brand identity, and streamline research and development activities.
A social entrepreneur, Jeff leads a privately held investment firm focused on businesses which offer significant health benefits to consumers. He served as CEO of Heart Brand Foods, which has patented technology to make great-tasting, heart-healthy snacks that help reduce LDL cholesterol. He also served as CEO of Two Chefs on a Roll, the foremost designer and custom producer of savory and bakery private label food products in the United States. Under Jeff’s leadership, the business grew rapidly, expanded nationally to include three manufacturing locations, and eventually sold to a publicly traded company.
On the international front, Jeff opened P&G’s Shanghai/East China market, and as General Manager introduced PepsiCo Foods’ Chinese Cheetos, the first international snack food tailored specifically for Chinese consumers. Jeff was recognized as the top performer by Pepsi Foods/Beverages International with the High Performance Leadership Award. He graduated magna cum laude with a Bachelor of Science degree in business administration from the University of Southern California.
President, Chief Operating Officer, Government Relations
Mr. Pyatt previously was Chief Executive Officer of CorGreen Technologies, Inc., a provider of products and services to licensed medical marijuana and recreational operators. Earlier, he held management positions in finance and real estate. He also served in the U.S. Marine Corps for six years in several operational capacities, including participation in Desert Shield, Desert Storm and Somalia rescue efforts.